零售业建立在海量规模下做出的微小决策之上：推广哪些产品、如何帮助员工、开发者接下来该构建什么——以及更贴近生活的问题，晚餐吃什么。杂货购物是我们照顾自己和身边人最平常的方式之一。在Albertsons Cos.，这些决策在超过2，200家门店中展开，包括Albertsons®、Safeway®、Vons®、Jewel-Osco®、Shaw's®、ACME®和Tom Thumb®，每周服务超过3，600万顾客。
OpenAI正在与Albertsons Cos.合作，帮助这家零售商持续将AI引入日常工作流程，包括ChatGPT Enterprise，以及为其顾客打造的定制AI驱动体验、基于OpenAI API构建的数据驱动推荐和促销洞察。全新的ChatGPT中的Safeway体验（在新窗口中打开）将这一创新带给数百万购物者，帮助他们在ChatGPT中从晚餐灵感一路走到结账。
为团队节省时间，加速零售创新
数字购物、门店运营、履约、商品企划和客户体验都依赖于团队持续构建、测试和改进的系统。Albertsons Cos.正在整个组织内扩大AI的使用，帮助团队应对复杂性、加速工作流程，并让有前景的想法更快走向生产环境。这项工作将一次购物之旅背后的技术与实际决策连接起来：推广哪些产品、如何解释一项推荐，以及如何帮助顾客找到晚餐食材。
这一推广是对工作方式更广泛投资的一部分。通过ChatGPT Enterprise和其他AI驱动工具，部分团队正在探索简化工作、改进决策和识别可在整个组织内推广的实践的新方法。
ChatGPT Enterprise和OpenAI驱动的应用正被构建零售技术的团队以及AI能够产生有意义影响的业务职能部门所使用。通过在重点领域率先发展能力，Albertsons Cos.可以评估哪些方法有效、建立可复制的实践，并随着时间推移为更广泛的创新奠定坚实基础。
根据dunnhumby 2026年2月美国消费者趋势追踪报告（在新窗口中打开），相比其他类型的购物，购物者更愿意在杂货购物中使用AI。
ChatGPT中全新的Safeway体验是AI如何让杂货购物更轻松的一个例子。购物者可以从食谱、照片、数字清单或简单请求开始：“为四个人规划披萨之夜”、“用熟食区拼一顿快手晚餐”，或“用自有品牌补货早餐食品和零食”。ChatGPT会呈现相关产品和优惠，帮助构建购物车，并引导顾客前往Safeway结账。
“这是我们利用AI减少摩擦、让日常购物更轻松的又一实用方式，”Albertsons Companies数字客户体验高级副总裁Jill Pavlovich表示。
ChatGPT中全新的Safeway体验扩展了Albertsons的AI购物助手和Ask AI能力，并计划从Safeway扩展到其他杂货品牌，包括Albertsons、Vons、Jewel-Osco、Shaw's、ACME和Tom Thumb。
为零售规模化打造的360度合作伙伴关系
Albertsons Cos.正在扩大与OpenAI的合作伙伴关系，帮助团队更高效地工作，并让顾客的杂货购物更轻松。通过OpenAI API，Albertsons Cos.继续探索AI如何在零售两端创造价值。对顾客而言，这意味着在构建购物篮、复购熟悉商品，以及根据顾客提供的偏好和信息规划食谱和餐食方面获得更个性化的协助。
在幕后，Albertsons Cos.正在将预测模型与生成式AI相结合，提供可解释的、数据驱动的推荐和促销洞察，帮助商家评估业务考量并做出更明智的决策。这一进展得到更广泛的OpenAI驱动能力支持，从员工工具到商务应用和广告解决方案，均可在整个企业范围内扩展。
在超过2，200家门店、每周服务超过3，600万顾客的规模下，这些改进相互连接：团队构建更快、决策更优，把食物端上餐桌也变得更容易一些。
Retail runs on small decisions made at enormous scale: which products to promote, how to help an associate, what a developer should build next—and, closer to home, what’s for dinner. Grocery shopping is one of the most ordinary ways we take care of ourselves and the people around us. At Albertsons Cos., these decisions play out across more than 2,200 stores, including Albertsons®, Safeway®, Vons®, Jewel-Osco®, Shaw’s®, ACME® and Tom Thumb®, serving over 36 million customers each week.
OpenAI is working with Albertsons Cos. as the retailer continues to bring AI into everyday workflows, including ChatGPT Enterprise, as well as custom AI-powered experiences for its customers, data-driven recommendations and promotional insights built with the OpenAI API. The new Safeway experience in ChatGPT(opens in a new window) brings that innovation to millions of shoppers, helping them move from a dinner idea to checkout all in ChatGPT.
Saving teams time and accelerating retail innovation
Digital shopping, store operations, fulfillment, merchandising and customer experience all depend on systems that teams continually build, test and improve. Albertsons Cos. is expanding its use of AI across the organization to help teams navigate complexity, accelerate workflows and move promising ideas toward production faster. The work connects the technology behind a shopping trip to practical decisions: which products to promote, how to explain a recommendation and how to help customers find ingredients for dinner.
That rollout is part of a broader investment in how work gets done. Through ChatGPT Enterprise and other AI-powered tools, select teams are exploring new ways to streamline work, improve decision-making and identify practices that can scale across the organization.
ChatGPT Enterprise and OpenAI-powered applications are being used by teams building retail technology and by business functions where AI can drive meaningful impact. By developing capabilities in focused areas first, Albertsons Cos. can evaluate what works, build repeatable practices and create a strong foundation for broader innovation over time.
Shoppers are more open to using AI for groceries than for other types of purchases, according to dunnhumby’s February 2026 United States Consumer Trends Tracker(opens in a new window).
The new Safeway experience in ChatGPT is an example of how AI can make grocery shopping easier. Shoppers can start with a recipe, photo, digital list or simple request: “Plan pizza night for four,” “Put together a quick dinner from the deli,” or “Restock breakfast foods and snacks using store brands.” ChatGPT surfaces relevant products and savings, helps build a cart and directs customers to Safeway to check out.
“This is another practical way we are using AI to reduce friction and make everyday shopping easier,” said Jill Pavlovich, SVP, Digital Customer Experience at Albertsons Companies.
The new Safeway experience in ChatGPT expands on Albertsons’ AI shopping assistant and Ask AI capabilities and is planned to grow beyond Safeway to other grocery brands, including Albertsons, Vons, Jewel-Osco, Shaw’s, ACME and Tom Thumb.
A 360-degree partnership built to scale across retail
Albertsons Cos. is expanding its partnership with OpenAI to help teams work more efficiently and make grocery shopping easier for customers. Through the OpenAI API, Albertsons Cos. continues to explore how AI can create value on both sides of retail. For customers, that means more personalized assistance with building baskets, repurchasing familiar items and planning recipes and meals tailored to preferences and information provided by the customer.
Behind the scenes, Albertsons Cos. is combining predictive models with generative AI to deliver explainable, data-driven recommendations and promotional insights, helping merchants evaluate business considerations and make more informed decisions. That progress is supported by a broader set of OpenAI-powered capabilities, from employee tools to commerce apps and advertising solutions that can be extended across the enterprise.
Across more than 2,200 stores serving over 36 million customers each week, those improvements connect: teams build faster, decisions get better and putting food on the table becomes a little easier.
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