从今天起，ChatGPT Ads 将开始在印度尼西亚、马来西亚、菲律宾、新加坡、泰国、越南和台湾地区陆续推出。此次公告紧随在澳大利亚、新西兰、日本、韩国和印度推出亚太地区服务之后，进一步扩大了该地区各种规模企业的使用机会。
广告主可以通过 OpenAI Ads Solutions 团队、包括电通、汉威士媒体、宏盟媒体、阳狮集团和 WPP 在内的代理合作伙伴，以及技术合作伙伴来使用 ChatGPT Ads。符合条件的商家还可以通过 Ads Manager（在新窗口中打开） 进行自助使用。
我们的使命是确保通用人工智能造福全人类，而广告通过支持免费和低成本使用 ChatGPT，帮助实现智能获取的民主化。与我们现有市场一样，广告只会展示给 Free 和 Go 套餐的用户。Plus、Pro 和 Enterprise 订阅仍将保持无广告。
ChatGPT Ads：营销新渠道
人们带着目标来到 ChatGPT。他们可能在规划旅行、为企业选择软件，或在布置家居。通过对话，人们会说明自己想要实现什么、什么对他们重要，以及他们面临哪些限制。
ChatGPT Ads 为营销人员提供了一个机会，在人们探索和评估选择时触达他们。通过引入相关产品和服务，广告可以在激发发现和影响决策的时刻发挥作用。
以我们的广告原则为指导
保护人们对 ChatGPT 的信任，是我们广告方法的基础。
在 OpenAI 的广告原则指导下，我们对广告主保密对话内容，并且从不出售客户数据。ChatGPT 中的广告始终清晰标注，并与 ChatGPT 的回答分开，广告也不会影响 ChatGPT 提供的回答。人们还可以控制广告个性化，对于不希望看到广告的人，也可以选择无广告的付费套餐。
我们的目标很明确：广告应当在人们追求目标、做出决策时对他们有用，同时也应让与我们合作的广告主获得良好效果。
构建全球广告平台
在8月底，我们宣布 ChatGPT Ads 在推出后不到200天内，年化收入运行率已达到10亿美元。如今，数以万计的广告主正在 ChatGPT 中投放广告，其中许多广告主正在触达多个国家的人群。此次扩展将这一机会带给东南亚和台湾地区的更多企业。随着今天的公告，ChatGPT Ads 现已在超过60个国家（在新窗口中打开）可用。
我们迄今为止的进展，只是 ChatGPT Ads 未来发展的第一章。在未来几个月里，我们将继续扩展到新市场，构建新的广告形式、优化工具和衡量解决方案。在这项工作中，我们将继续专注于扩大 AI 的获取机会、保护人们对 ChatGPT 的信任、向人们提供有用的广告，并帮助企业实现其目标。
有兴趣开始使用的企业可以访问
Starting today, ChatGPT Ads will begin rolling out across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan. This announcement follows Asia Pacific launches in Australia, New Zealand, Japan, South Korea and India, expanding access for businesses of all sizes across the region.
Advertisers can access ChatGPT Ads through the OpenAI Ads Solutions team, agency partners including dentsu, Havas Media, Omnicom Media, Publicis Groupe and WPP, and technology partners. Self-service access through Ads Manager(opens in a new window) is also available for eligible businesses.
Our mission is to ensure that artificial general intelligence benefits all of humanity, and Ads help democratize access to intelligence by supporting free and low-cost access to ChatGPT. As in our existing markets, ads will be shown only to users on the Free and Go plans. Plus, Pro, and Enterprise subscriptions will remain ad-free.
ChatGPT Ads: a new channel for marketing
People come to ChatGPT with goals. They might be planning a trip, choosing software for their business, or furnishing a home. Through conversation, people explain what they want to accomplish, what matters to them, and the constraints they face.
ChatGPT Ads give marketers an opportunity to reach people as they explore and evaluate their options. By introducing relevant products and services, ads can be useful in the moments that spur discovery and shape decisions.
Guided by our ads principles
Protecting the trust people place in ChatGPT is foundational to our approach to advertising.
Guided by OpenAI’s ads principles, we keep conversations private from advertisers and never sell customer data. Ads in ChatGPT are always clearly labeled and separate from ChatGPT’s answers, and advertising does not influence the answers ChatGPT provides. People also have control over ad personalization, with ad-free paid plans available for those who prefer not to see ads.
Our goal is straightforward: ads should be useful to people as they pursue their goals and make decisions, while also being effective for the businesses that advertise with us.
Building a global ads platform
At the end of August, we announced that ChatGPT Ads had reached $1 billion in annualized revenue run rate in less than 200 days after launch. Tens of thousands of advertisers are now running ads in ChatGPT, with many reaching people across multiple countries. This expansion brings that opportunity to more businesses across Southeast Asia and Taiwan. With today’s announcement, ChatGPT Ads are now available in over 60 countries(opens in a new window).
Our progress to date represents only the first chapter in what ChatGPT Ads will become. Over the next few months, we will continue to expand into new markets, build new formats, optimization tools, and measurement solutions. Throughout this work, we remain focused on broadening access to AI, protecting the trust people place in ChatGPT, delivering useful ads to people, and helping businesses achieve their goals.
Businesses interested in getting started can visit
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