今天，我们推出全新的AI驱动体验，让广告对人们更有用，也让企业的广告投放更轻松。
我们正在测试“赞助代理”，用户点击ChatGPT中的广告后，可以与商家赞助的代理展开对话。我们让创建广告变得更简单，只需在ChatGPT Work中编写几条提示即可。同时，我们通过新的AI创意工具让Ads Manager更强大。最后，与我们的首个CRM合作伙伴HubSpot以及首个电商合作伙伴Shopify的新集成，将ChatGPT Ads带入企业已经在使用的工具中。
这些更新共同代表了我们构建基于AI的广告平台的下一步。
成为AI对话的一部分
ChatGPT中的广告帮助人们找到他们正在寻找的内容，或发现他们未曾考虑过的东西。但看到一个有趣的产品或服务往往只是开始。购物者可能对广告中看到的一张餐桌感到好奇，但有疑问：它是否适合他们的空间、能坐多少人，或者如何保养其饰面。
赞助代理让用户可以选择深入了解。在看到相关广告后，用户可以选择在ChatGPT中与明确标注的商家赞助代理开始对话。用户可以说明对他们而言重要的因素，提出后续问题，并在准备采取下一步时点击链接前往企业网站。
对用户而言，这可以让他们更容易了解某个产品或服务是否合适。对企业而言，这是一个通过个性化对话帮助感兴趣的客户探索其产品的机会。与赞助代理的对话不同于ChatGPT的独立回答，也独立于用户在ChatGPT中发起的原始对话。
赞助代理目前正在美国与部分广告主进行测试。
让AI为营销人员所用
AI也为广告工作的完成方式开辟了新的可能性。构建和管理广告系列涉及的许多任务，从将简报转化为广告到分析效果，都可能耗费大量时间。今天，我们推出新工具，让广告主更容易使用AI进行广告管理。广告主现在可以使用简单自然的语言提示，通过Ads Manager插件直接在ChatGPT中创建、更新和分析广告系列。他们可以将网站或简报转化为广告系列、了解效果，并获得下一步行动建议。
我们还在Ads Manager中直接推出AI辅助功能，帮助广告主创建广告。在起草广告时，广告主现在可以根据其落地页和广告系列目标获得建议的文案和图像。广告主仍然掌控一切：他们可以在决定是否将其添加到广告系列之前审阅和编辑建议。
我们还推出了选择启用AI驱动文本定制的能力。如果启用，它会调整广告主现有的标题和描述，以更好地适应对话语境，并自动将广告文案翻译为用户首选语言。
为现有营销工具带来新的AI可能性
采用新的广告渠道不应要求企业重建其工作方式。这就是为什么我们将ChatGPT Ads集成到HubSpot和Shopify中，作为我们的首个CRM和电商合作伙伴。
从今天开始，在HubSpot中管理客户的企业可以连接ChatGPT Ads账户（在新窗口中打开），创建广告、跟踪效果，并直接在被其HubSpot上下文驱动的HubSpot中跟进潜在客户。
同样从今天起，位于美国的Shopify商家可以使用新的
ChatGPT Ads应用（在新窗口中打开）在Shopify App Store中创建和管理ChatGPT广告系列。产品已经通过Shopify Catalog集成，因此商家可以立即开始投放这些广告并跟踪效果。该应用将从9月23日开始在ChatGPT Ads可用的国际市场提供。
构建AI驱动的广告平台
随着人们越来越多地转向AI来发现产品、比较选项并做出决策，我们正在创造人们与企业建立联系的新方式。这意味着重新构想广告的两端：人们如何在AI原生环境中与企业互动，以及企业如何使用AI创建和管理其广告。
这些发布共同反映了我们如何构建一个以AI为中心的广告平台：新的广告体验让广告对人们更有帮助，AI工具让企业减少在流程上花费的时间，把更多时间用于发展业务。
Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses.
We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work. At the same time, we are making Ads Manager more powerful with new AI creative tools. Finally, new integrations with HubSpot, our first CRM partner, and Shopify, our first ecommerce partner, are bringing ChatGPT Ads into the tools businesses already use.
Together, these updates represent the next step in building our AI-based advertising platform.
Being part of the AI conversation
Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered. But seeing an interesting product or service is often just the beginning. A shopper might be curious about a dining table they see in an ad but have questions about whether it fits their space, how many people it seats, or how to care for its finish.
Sponsored Agents give users the option to go deeper. After seeing a relevant ad, a user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT. The user can explain what matters to them, ask follow-up questions, and follow a link to the business’s website when they’re ready to take the next step.
For users, this can make it easier to understand whether a product or service is the right fit. For businesses, it’s an opportunity to help interested customers explore their offerings through a personalized conversation. The conversation with a Sponsored Agent is distinct from ChatGPT’s independent answers and separate from the original conversation that the user started in ChatGPT.
Sponsored Agents are now being tested with select advertisers in the United States.
Putting AI to work for marketers
AI also opens new possibilities for how the work of advertising gets done. Many of the tasks involved in building and managing campaigns, from translating a brief into an ad to analyzing performance, can take significant time. Today, we’re rolling out new tools that make it easier for advertisers to use AI for ads management. Advertisers can now use simple, natural-language prompts to create, update, and analyze campaigns directly in ChatGPT with the Ads Manager plugin. They can turn a website or brief into a campaign, understand performance, and get recommendations on what to do next.
We’re also rolling out AI assistance directly into Ads Manager to help advertisers create ads. When drafting an ad, advertisers can now receive suggested copy and imagery based on their landing page and campaign objective. Advertisers remain in control: they can review and edit suggestions before choosing whether to add them to a campaign.
We’re also launching the ability to opt into AI-powered text customization. If enabled, it adapts an advertiser’s existing headlines and descriptions to better fit the context of a conversation and automatically translates ad copy to a user’s preferred language.
Bringing new AI possibilities to existing marketing tools
Adopting a new advertising channel shouldn’t require businesses to rebuild the way they work. That’s why we’re integrating ChatGPT Ads into HubSpot and Shopify as our first CRM and ecommerce partners.
Starting today, businesses managing their customers in HubSpot can connect a ChatGPT Ads account(opens in a new window), create ads, track performance, and follow up on leads directly in HubSpot powered by their HubSpot context.
Also available today, US-based Shopify merchants can use the new
ChatGPT Ads app(opens in a new window) in the Shopify App Store to create and manage ChatGPT ad campaigns. Products are already integrated through Shopify Catalog, so merchants can start running these ads and tracking performance right away. The app will be available internationally in markets where ChatGPT Ads are available starting September 23.
Building an AI-powered advertising platform
As people increasingly turn to AI to discover products, compare options, and make decisions, we’re creating new ways for people and businesses to connect. That means reimagining both sides of advertising: how people engage with businesses in an AI-native environment and how businesses use AI to create and manage their ads.
Together, these launches reflect how we’re building an advertising platform with AI at its center: new ad experiences that make advertising more helpful for people and AI tools that let businesses spend less time on process and more time growing their business.
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