每周有超过12亿人使用ChatGPT来探索想法、比较选项并做出决策。广告可以帮助人们发现符合其需求的产品和服务，包括他们原本可能找不到的选择。
自八个多月前推出广告以来，已有超过10万家广告主在ChatGPT上投放了广告活动。今天，我们将ChatGPT Ads扩展到另外26个国家，使覆盖范围扩展至全球89个国家。此次发布建立在我们近期于欧洲以及东南亚和台湾扩张的基础之上。
广告有助于支持全球人们免费和低成本地使用ChatGPT。我们的使命是确保通用人工智能惠及全人类。广告将仅出现在Free和Go套餐中。Plus、Pro和Enterprise订阅将继续保持无广告。
支持全球更多企业
继在墨西哥和巴西推出后，我们将ChatGPT Ads带到另外14个拉丁美洲国家，包括阿根廷、智利、哥伦比亚和秘鲁。我们还在欧洲、中东、非洲和亚洲的更多市场推出，包括尼日利亚、南非、塞尔维亚、乌克兰、柬埔寨、孟加拉国和巴基斯坦。
广告主可以通过技术合作伙伴在这些国家访问ChatGPT Ads，或通过Ads Manager（在新窗口中打开）进行自助访问。
在人们探索选项时触达他们
在ChatGPT中，人们可以说明自己正在寻找什么、提出后续问题，并通过对话细化选项。一位为首次马拉松训练的人可能会先探索比赛周的饮食建议，然后根据饮食偏好和烹饪时间缩小选择范围。与该对话相关的广告可以向其介绍一个他们未曾考虑过的杂货配送服务。
对于本地企业、区域品牌和国际公司而言，ChatGPT Ads为企业提供了一种方式，在这些考虑时刻——当人们仍在评估选项并决定什么适合自己时——介绍其产品。
以我们的广告原则为指导
保护人们对ChatGPT的信任是我们广告方法的基础。
在OpenAI广告原则的指导下，我们对广告主保密对话内容，并且不出售客户数据。ChatGPT中的广告有明确标注，并与ChatGPT的回答分开，广告不会影响ChatGPT提供的回答。
我们的目标是让广告在人们追求目标并做出决策时对他们有用——并对与我们合作的广告主有效。
下一步
我们的重点仍然是扩大AI的访问范围，同时坚守我们的原则。
随着ChatGPT Ads现已在89个国家可用，我们的下一阶段增长将包括开发更多格式、目标、购买选项和衡量能力。我们还在继续探索新方式，让企业以更原生化的方式在ChatGPT中与消费者互动。
随着更多人转向ChatGPT来探索需求、评估选项并做出决策，我们看到了一个机会，可以帮助他们发现产品和服务——并帮助各种规模的企业成长和繁荣。
有兴趣在ChatGPT上投放广告的企业可在ads.openai.com（在新窗口中打开）了解更多信息。
More than 1.2 billion people use ChatGPT each week to explore ideas, compare options and make decisions. Ads can help people discover products and services that fit their needs, including options they might not have found otherwise.
Since we launched ads just over eight months ago, over 100,000 advertisers have run campaigns on ChatGPT. Today, we’re expanding ChatGPT Ads to 26 additional countries, extending availability to 89 countries worldwide. This launch builds on our recent expansions acrossEurope andSoutheast Asia and Taiwan.
Advertising helps support free and low-cost access to ChatGPT for people around the world. Our mission is to ensure that artificial general intelligence benefits all of humanity. Ads will appear only on the Free and Go plans. Plus, Pro, and Enterprise subscriptions will remain ad-free.
Supporting more businesses around the world
Following our launches in Mexico and Brazil, we’re bringing ChatGPT Ads to 14 more Latin American countries, including Argentina, Chile, Colombia, and Peru. We’re also launching in more markets across Europe, the Middle East, Africa, and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan.
Advertisers can access ChatGPT Ads in these countries through technology partners or self-service access through Ads Manager(opens in a new window).
Reach people as they explore their options
In ChatGPT, people can explain what they’re looking for, ask follow-up questions, and refine their options through conversation. Someone training for their first marathon might start by exploring meal ideas for race week, then narrow their options based on their dietary preferences and how much time they have to cook. An ad relevant to that conversation could introduce them to a grocery delivery service they hadn’t considered.
For local businesses, regional brands, and international companies, ChatGPT Ads gives businesses a way to introduce their products during these moments of consideration, when people are still evaluating their options and deciding what’s right for them.
Guided by our ads principles
Protecting the trust people place in ChatGPT is foundational to our approach to advertising.
Guided by OpenAI’s ads principles, we keep conversations private from advertisers and do not sell customer data. Ads in ChatGPT are clearly labeled and separate from ChatGPT’s answers, and advertising does not influence the answers ChatGPT provides.
Our goal is to make ads useful to people as they pursue their goals and make decisions—and effective for the businesses that advertise with us.
What’s next
Our focus remains expanding access to AI while staying true to our principles.
With ChatGPT Ads now available in 89 countries, our next phase of growth will include the development of additional formats, objectives, buying options, and measurement capabilities. We are also continuing to explore new ways for businesses to interact with consumers in more native ways in ChatGPT.
As more people turn to ChatGPT to explore needs, evaluate options, and make decisions, we see an opportunity to help them discover products and services—and to help businesses of every size grow and thrive.
Businesses interested in advertising on ChatGPT can learn more atads.openai.com(opens in a new window).
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