Higgsfield AI(在新窗口中打开)借助 AI 帮助创意人员端到端完成视频工作流。其使命是让世界各地的专业人士更容易进行创意叙事，包括使用视频广告进行销售的小型企业。GPT‑6 Astra 支持这一使命的两个方面：为客户改进广告创作，并加速 Higgsfield 内部的功能开发。
“我们非常兴奋，GPT-6 Astra 帮助我们在一天之内就交付了新的探索功能。而现在这只需要一名工程师就能完成。”
—Alex Mashrabov，Higgsfield AI 联合创始人兼 CEO
使用 Higgsfield 创建广告可以从一个简单的请求开始，例如“拿我表现最好的广告，生成 100 个新变体。”选择 GPT‑6 后，工作流会将该请求转化为针对现有广告的新创意方向，以生成变体，例如为不同国家定制广告。
对于小型企业来说，这让他们更容易通过一个提示探索广告的不同版本。
“Higgsfield 还让小型企业能够通过使用视频 AI 生成广告来销售更多产品。而这正是我们在 GPT-6 模型上看到重大改进的地方。”
—Alex Mashrabov，Higgsfield AI 联合创始人兼 CEO
更快地将创意推向市场
在 Higgsfield 内部，GPT‑6 Astra 帮助一名工程师在一天之内交付新功能。Alex 将这种速度归因于 Astra 的长时程任务规划、其跨多个步骤规划工作的能力，以及 Higgsfield 创意团队与工程师之间的紧密协作。
借助 GPT‑6 Astra，Higgsfield 更快地将新的创意工具推向市场，并帮助小型企业将想法转化为展示其产品的视频广告。
Higgsfield AI(opens in a new window) helps creatives complete video workflows end to end with AI. Its mission is to make creative storytelling more accessible to professionals around the world, including small businesses using video ads to sell. GPT‑6 Astra supports both sides of that mission: improving ad creation for customers and accelerating feature development inside Higgsfield.
“We are very excited about GPT-6 Astra helping us to deliver new exploration features just within a day. And this now can be done by just one engineer.”
—Alex Mashrabov, Co-founder and CEO, Higgsfield AI
Creating ads with Higgsfield can start with a simple request, such as “Take my top-performing ad and generate 100 new variations.” With GPT‑6 selected, the workflow turns that request into new creative directions for an existing ad to generate variations, such as customizing the ads for different countries.
For small businesses, this makes it easier to explore different versions of an ad through a single prompt.
“Higgsfield also enables smaller businesses to sell more products by generating ads using video AI. And this is where we have seen major improvements with the GPT-6 model.”
—Alex Mashrabov, Co-founder and CEO, Higgsfield AI
Bringing creative ideas to market faster
Inside Higgsfield, GPT‑6 Astra helps a single engineer deliver new features within a day. Alex attributes that speed to Astra’s long-horizon task planning, its ability to plan work across multiple steps, and the close collaboration between Higgsfield’s creative team and engineers.
With GPT‑6 Astra, Higgsfield brings new creative tools to market faster and helps small businesses turn ideas into video ads that showcase their products.
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