ChatGPT Ads在推出后不到200天内，年化收入运行率已达到10亿美元。该平台目前已有数万名广告客户使用，并持续在全球扩展。从今天晚些时候开始，广告客户可以通过Ads Manager在印度、欧洲、中东和北非地区直接购买ChatGPT广告。
广告是OpenAI多元化商业模式的一大支柱，与消费者订阅、企业产品和基于使用量的API并列。这些产品共同为个人、开发者和企业提供了访问OpenAI产品的多种选择，包括一个由广告支持的免费层级，帮助ChatGPT保持对每周超过10亿活跃用户的可及性。
决策形成之地
人们带着明确的目标来到ChatGPT。他们可能正在为企业选择软件、学习一门新语言、规划翻新、寻找工作，或探索新爱好。
他们阐述自己想要完成什么、什么对他们重要，以及他们面临的限制。ChatGPT可以帮助他们构建决策框架、确立标准、理解备选方案，并更接近采取行动。发现、考量和决策在单一体验中融为一体。
ChatGPT Ads为营销人员创造了为这一体验贡献有用且相关信息的机会。我们的广告系统利用当前对话的上下文，展示与用户正在探索的内容相关的广告。根据国家和用户设置，广告系统还可能使用用户更广泛的ChatGPT体验中的上下文。这使得广告既能反映用户当下正在询问的内容，在启用的情况下，也能反映他们更广泛的兴趣和偏好。
围绕我们的原则构建
在OpenAI的广告原则指导下，我们在构建和扩展广告平台时一直深思熟虑。保护人们对ChatGPT的信任始终是我们的北极星。
ChatGPT中的广告始终清晰标注，并与ChatGPT的回答分开。广告不会影响ChatGPT提供的回答。广告客户无法访问人们的私人对话，用户可以控制其广告体验的个性化方式。
在整个全球推广过程中，我们在信任、相关性和整体体验方面追踪的指标始终保持强劲，这让我们有信心扩展平台，同时继续学习和改进。
从早期试点到全球平台
ChatGPT Ads现已在超过40个国家(在新窗口中打开)通过OpenAI广告解决方案团队以及我们的代理和技术合作伙伴提供。从今天晚些时候开始，ChatGPT Ads的自助服务访问将在印度、欧洲、中东和北非地区推出。
我们的客户群正变得越来越全球化。美国以外的广告客户在收入中占比不断增长，我们许多最大的客户现在使用ChatGPT Ads在多个市场触达潜在客户。
我们的广告客户基础也在扩大。我们从托管销售、代理和合作伙伴主导的模式开始。此后，我们将生态系统扩展到超过50个技术和测量合作伙伴。
5月份推出的Ads Manager将该平台开放给中小企业，这些企业现在已构成业务的重要份额。我们很高兴让ChatGPT广告对中小企业和初创企业更加可及，让各种规模的企业都有机会在客户探索选项和做出决策时触达他们。
与此同时，ChatGPT Ads已发展成为一个更成熟的广告平台。CPC和结果优化出价现在占活动的大多数，而Pixel和Conversions API已成为测量和优化的重要基础。产品信息流、平台和地理定位以及自定义受众等功能正在帮助广告客户触达与其业务最相关的客户。
这些改进正在为广告客户和合作伙伴带来实际成果。最近的例子包括：一家电商广告客户在28天内实现了3倍的广告支出回报率，而一家技术合作伙伴报告称，超过80%的广告驱动的ChatGPT流量来自新客户。
下一步
我们的重点仍然是扩大AI的可及性，同时忠于我们的原则。
我们的下一阶段增长将把ChatGPT Ads带到更多市场，并引入新的格式、目标、购买选项和测量能力。我们还将探索新的方式，让企业在ChatGPT中以更原生的方式与消费者互动。
随着越来越多的人转向ChatGPT来探索需求、评估选项和做出决策，我们看到了帮助他们发现产品和服务的机会——以及帮助各种规模的企业成长和繁荣的机会。
In less than 200 days after launch, ChatGPT Ads has reached $1 billion in annualized revenue run rate. The platform is now used by tens of thousands of advertisers and continues to expand globally. Starting later today, advertisers can purchase ChatGPT ads directly via Ads Manager across India, Europe, the Middle East, and North Africa.
Advertising is one pillar of OpenAI’s diversified business model, alongside consumer subscriptions, enterprise offerings, and usage-based APIs. Together, these offerings give people, developers, and businesses choice in how they access OpenAI products, including an advertising-supported free tier that helps keep ChatGPT available to more than 1 billion weekly active users.
Where decisions take shape
People come to ChatGPT with clear goals. They might be choosing software for their business, learning a new language, planning a renovation, looking for a job, or exploring a new hobby.
They explain what they want to accomplish, what matters to them, and the constraints they face. ChatGPT can help them frame the decision, establish criteria, understand alternatives, and move closer to taking action. Discovery, consideration, and decision-making come together in a single experience.
ChatGPT Ads creates the possibility for marketers to contribute useful and relevant information to this experience. Our ads system uses the context of the current conversation to show an ad relevant to what someone is exploring. Depending on the country and a user’s settings, the ads system may also use context from the user’s broader ChatGPT experience. This allows ads to reflect both what someone is asking about in the moment and, where enabled, their broader interests and preferences.
Building around our principles
Guided by OpenAI’s ads principles, we have been deliberate in how we build and expand our advertising platform. Protecting the trust people place in ChatGPT remains our North Star.
Ads in ChatGPT are always clearly labeled and separate from ChatGPT’s answers. Advertising does not influence the answers ChatGPT provides. Advertisers do not receive access to people’s private conversations, and users can control how their ad experience is personalized.
Throughout the global rollout, the measures we track across trust, relevance, and overall experience have remained strong, giving us confidence to expand the platform while continuing to learn and improve.
From an early pilot to a global platform
ChatGPT Ads are now available in over 40 countries(opens in a new window) through the OpenAI Ads Solutions team and our agency and technology partners. Starting later today, self-service access to ChatGPT Ads is launching across India, Europe, the Middle East, and North Africa.
Our client base is becoming increasingly global. Advertisers outside the United States represent a growing share of revenue, and many of our largest clients now use ChatGPT Ads to reach potential customers across multiple markets.
Our advertiser base is broadening as well. We began with a managed-sales, agency, and partner-led model. Since then, we have expanded our ecosystem to more than 50 technology and measurement partners.
The introduction of Ads Manager in May opened the platform to small and medium-sized businesses, which now represent a material share of the business. We’re excited to make advertising in ChatGPT more accessible to SMBs and startups, giving businesses of every size an opportunity to reach customers as they explore options and make decisions.
At the same time, ChatGPT Ads has evolved into a more sophisticated advertising platform. CPC and outcome-optimized bidding now account for the majority of campaigns, while Pixel and Conversions API have become important foundations for measurement and optimization. Capabilities such as product feeds, platform and geographic targeting, and custom audiences are helping advertisers reach the customers most relevant to their businesses.
And these improvements are translating into real outcomes for both advertisers and partners. Recent examples include an ecommerce advertiser achieving a 3x return on ad spend across its campaigns over 28 days, while a technology partner reported that more than 80% of ad-driven ChatGPT traffic is from new customers.
What’s next
Our focus remains on expanding access to AI while staying true to our principles.
Our next phase of growth will bring ChatGPT Ads to more markets and introduce additional formats, objectives, buying options, and measurement capabilities. We will also explore new ways for businesses to interact with consumers in more native ways in ChatGPT.
As more people turn to ChatGPT to explore needs, evaluate options, and make decisions, we see an opportunity to help them discover products and services—and to help businesses of every size grow and thrive.
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