家庭观众来到ATV大跳台巡回表演，放下屏幕，共同感受真实体验带来的兴奋：75英尺的飞跃、轰鸣的引擎，以及活动结束后仍久久留存的回忆。该公司将其表演描述为围绕现场动作、互动和持久回忆打造的家庭体验。
ATV大跳台巡回表演在5月至11月的短暂季节中，安排了近26场遍布美国各地的巡演日期。联合创始人拉里萨·盖特和德里克·盖特确实是在从一个社区赶往下一个社区，协调行程、车手、设备、商品、营销以及家庭生活，迎接下一批观众的到来。
随着业务规模扩大，他们需要帮助来处理工作量并加速增长。ChatGPT Work就是答案，它让他们能够将耗时的任务从营销到商品管理都外包出去，并以远超人力极限的效率运营。
“我们只有两个人，但使用ChatGPT Work让我们能与预算和团队规模大得多的企业竞争。它帮助我们完成多个团队成员的工作。”
——拉里萨·盖特，ATV大跳台巡回表演联合创始人
帮助粉丝找到准确的活动信息
ATV大跳台巡回表演通过许多渠道进行推广，包括活动组织者、志愿者、票务团队、当地媒体、商会等。但他们并不总能提供准确的细节。因此，拉里萨每天要手动核对约30个在线出版物。
发现并纠正错误对公司增长至关重要，但这每周要占用整整一个工作日。借助ChatGPT Work，现在一份定时简报就能完成这项工作，检查拉里萨的优先来源，并找出她甚至不知道的活动列表。
“ChatGPT Work每天早上为我生成这份报告。它能发现互联网上所有不一致之处，这样我就能确保所有信息都是正确的，”拉里萨说。
ChatGPT Work还会建议正确的出版物联系人，并起草更正邮件。拉里萨分享道：“找到合适的人并逐一撰写邮件通常是个漫长的过程，但现在几分钟内，我就能准备好更正请求并发送给每个需要更新网站的出版物。”
ChatGPT工作流程将每周总审核时间从约8小时减少到1小时，帮助ATV大跳台巡回表演保持准确的活动信息，确保客户体验顺畅无阻，也让巡演更容易被找到。
利用库存照片制定商品计划
商品让粉丝与体验建立持久的联系，但组织库存和规划补货是一个高度手动的过程。拉里萨转向ChatGPT Work寻求解决方案。
她首先拍摄ATV大跳台巡回表演的商品照片并上传到ChatGPT Work。ChatGPT在15分钟内整理了库存，创建了电子表格和可视化库存网站，并生成了补货建议。拉里萨说：“我现在仍然对这个过程如此轻松感到震惊。以前我很害怕做这件事！”
随后，拉里萨审阅了建议，进行了调整，并将最终订单发送给供应商。从盘点库存到补货的整个过程只用了两到三个小时，而以前需要两到三天。
“在ChatGPT Work之前，盘点库存和补货商品需要我花整整两到三天时间。现在只需要两到三个小时。”
——拉里萨·盖特，ATV大跳台巡回表演联合创始人
成为自己的首席营销官，并借助AEO实现增长
拉里萨知道，增长取决于在家庭搜索的任何地方都能被发现，无论他们使用Google、ChatGPT还是其他AI助手来寻找适合家庭的活动和票务信息。但经营一家两人公司意味着她不能把增长策略交给营销团队。ChatGPT Work让她能够自己建立这种能力。
“我的目标是让AI能够搜索到我。人们搜索信息的方式正在改变，作为一家小企业，我们必须紧跟这一趋势，这样才能与更大的竞争对手站在同一水平线上被看到，”拉里萨说。
拉里萨设置了一个每日ChatGPT Work自动化任务，专注于答案引擎优化（AEO）。每天，ChatGPT都会审核ATV大跳台巡回表演的网站，评估活动日期、地点和票务详情等关键信息是否结构清晰，是否易于ChatGPT等AI驱动的搜索工具和助手理解和呈现。一次审核发现，ChatGPT无法检索到该网站约90%的常见问题解答。ChatGPT Work不仅发现了问题，还推荐了解决方案。
网站分析显示，OpenAI搜索和用户机器人点击量在连续30天周期内从183次上升到2,421次，环比增长1,223%。拉里萨过滤了结果，排除了训练机器人和其他AI平台。
用ChatGPT Work将数天工作变成几分钟
对于ATV大跳台巡回表演来说，ChatGPT Work将曾经需要数天的关键业务任务转变为拉里萨可以在几分钟内完成的工作流程。库存规划从两到三个整天缩短到仅几小时。定时审核帮助在错误信息到达粉丝之前识别出来。此外，她还有一个ChatGPT Work自动化任务，帮助确保公司网站持续针对AI发现进行优化。
“说实话，如果没有ChatGPT Work，我不知道我们的业务现在会是什么样子，因为我仍然会忙于所有这些繁琐的任务。”
——拉里萨·盖特，ATV大跳台巡回表演联合创始人
通过减少每站巡演背后的行政工作，ChatGPT Work让拉里萨有更多时间来打造演出、与家庭观众互动，并让下一场活动更加精彩。在本次网络研讨会(在新窗口中打开)中，了解ChatGPT Work如何帮助小企业，拉里萨也参与其中。
Families come to ATV Big Air Tour to put down their screens and share the excitement of something real: 75-foot jumps, roaring engines, and memories that last beyond the event. The company describes its performances as family experiences built around live action, interaction, and lasting memories.
ATV Big Air Tour packs nearly 26 tour dates across the United States into a short season running May to November. Co-founders Larissa Guetter and Derek Guetter are literally racing from one community to the next, coordinating travel, riders, equipment, merchandise, marketing, and family life before the next crowd arrives.
As their business was scaling up, they needed help to handle the workload and accelerate growth. ChatGPT Work was the answer, empowering them to offload time-consuming tasks from marketing to merchandising, and operate well beyond their human capacity.
“We’re a team of two, but using ChatGPT Work lets us compete with businesses that have much bigger budgets and teams. It helps us do the work of multiple team members.”
—Larissa Guetter, Co-founder, ATV Big Air Tour
Helping fans find accurate event information
ATV Big Air Tour is promoted on many channels, by event organizers, volunteers, ticketing teams, local media, chambers of commerce, and more. But they don’t always get the details right. So Larissa was manually fact-checking about 30 online publications daily.
Finding and correcting the errors was critical to company growth, but it was eating up a full workday every week. With ChatGPT Work, a scheduled briefing now does the work, checking Larissa’s priority sources and finding event listings she didn’t even know about.
“ChatGPT Work runs this report for me every morning. It finds all the inconsistencies all the way across the internet, so I can ensure all of this information is correct,” said Larissa.
ChatGPT Work also suggests the correct contacts for the publications and drafts the correction emails. Larissa shared, “Finding the right people and writing each email would normally be a lengthy process, but within minutes, I have the correction requests ready and sent to every publication that needs to update its website.”
The ChatGPT workflow reduces total review time from around 8 hours to 1 hour per week and helps ATV Big Air Tour maintain accurate event information, ensuring a painless customer experience and making the tour easier to find.
Using inventory photos to make a merchandise plan
Merchandise gives fans a lasting connection to the experience, but organizing inventory and planning reorders is a highly manual process. Larissa turned to ChatGPT Work for a solution.
She started by taking photos of ATV Big Air Tour’s merchandise and uploading them to ChatGPT Work. ChatGPT organized the inventory, created a spreadsheet and visual inventory website, and generated reorder recommendations in under 15 minutes. Larissa said, “I’m still in shock at how painless this process is now. I used to dread it before!”
Larissa then reviewed the recommendations, made adjustments, and sent the final order to her supplier. The entire process from inventorying to reordering took just two to three hours, down from two to three days.
“Prior to ChatGPT Work, inventorying and reordering merchandise would take me two to three full days. Now it takes me two to three hours.”
—Larissa Guetter, Co-founder, ATV Big Air Tour
Becoming her own CMO, and growing with AEO
Larissa knows that growth depends on being discoverable wherever families search, whether they use Google, ChatGPT, or another AI assistant to find family-friendly events and ticket information. But running a two-person company means she cannot hand growth strategy to a marketing team. ChatGPT Work lets her build that capability herself.
“My goal is to be searchable from AI. The way that people are searching for information is changing, and as a small business, it’s very important for us to be on top of this so we can be seen on the same level as our larger competitors,” said Larissa.
Larissa set up a daily ChatGPT Work automation focused on answer engine optimization, or AEO. Each day, ChatGPT audits ATV Big Air Tour’s website to assess whether essential information, including event dates, locations, and ticket details, is clearly structured and easy for AI-powered search tools and assistants like ChatGPT to understand and surface. One audit found that ChatGPT could not retrieve about 90% of the site’s FAQs. ChatGPT Work not only surfaced the issue, it recommended a solution.
Website analytics showed OpenAI search and user-bot hits rising from 183 to 2,421 across consecutive 30-day periods, a 1,223% month-over-month increase. Larissa filtered the results to exclude training bots and other AI platforms.
Turning days of work into minutes with ChatGPT Work
For ATV Big Air Tour, ChatGPT Work turns business-critical tasks that once took days into workflows Larissa can complete in minutes. Inventory planning dropped from two or three full days to just hours. Scheduled reviews help identify incorrect event information before it reaches fans. Plus, she has a ChatGPT Work automation helping her ensure that the company’s website stays optimized for AI discovery.
“Honestly, if I didn’t have ChatGPT Work, I don’t know where our business would be right now, because I would still be doing all these tedious tasks.”
—Larissa Guetter, Co-founder, ATV Big Air Tour
By reducing the administrative work behind every tour stop, ChatGPT Work gives Larissa more time to build the show, connect with families, and make the next event even better. Learn more about how ChatGPT Work helps small businesses in this webinar(opens in a new window) with Larissa.
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